All elements of a well -designed website should be planned carefully. Hence, web design for law firms needs to be updated regularly as even the best law firm websites need to be refreshed periodically. Under this post, a framework is covered that will help in identifying and eradicating roadblocks for the website’s success.
Many lawyers who plan to get a law firm web design, suffer from sunk cost fallacy that is associated with website planning. If you feel your website is holding your back, then you need to define your goals and understand your options to make the right strategic decisions for the long term success of your law firm.
The majority of the lawyers feel that their website tends to fail because it doesn’t get as many leads as possible. A compelling reason to change is a lack of business. Attorneys often blame red herrings when it comes to evaluating the problem with the firm’s website.
Some tips to improve your web design for law firms:
1.Upgrade your CTA buttons-
As per experts working at law firm web design agency, it is excellent to use your design to connect to your clients. So it would be best if you considered getting animation for the call to action button. Animations are the perfect guide for the clients as they encourage them to focus on the main areas of the page.
2. Integrate links to your social profile-
One of the best ways to freshen up your page is to add contemporary monochromatic links to social media profiles. All you need to do is keep it simple so your clients can easily access it, which will lastly encourage them to connect with your firm on multiple levels with just a matter of a few clicks.
3. Alter the default-
Clients tend to enjoy working with firms that offer a highly personalized experience, so it would be great if you change the default button for your CTA buttons. Experts at a law firm web design agency suggest that you should change the default to a phrase that is cohesive and also corresponds well with your client’s end goal.
4. Integrate branding to your subpage design-
It is quite possible that not all visitors will see your homepage. Clients are most likely to be directed to a highly targeted subpage provided your site is SEO optimized.
5. Don’t forget the reviews-
When it comes to law firm web design, then you should know that reviews play a crucial role. Reviews are an excellent opportunity to highlight how your firm has helped clients to solve their queries. It showcases how great you are. You can also add reviews from social media, Google, and other listing sites, which will help you retain not only your current clients but likewise attract potential clients.
6. Add an authentic tagline-
First of all, you need to stay away from catchphrases and typical taglines and focus on creating an original tagline that will speak about your unique needs. It is essential to have a clear message because, as per recent research, it can be said that the majority of the people tend to scan the web pages instead of reading the entire content. Above all, you need to use bold and eye-catchy taglines, which will convert the site visitors to clients.
7. Organize your navigation-
If you plan to regularly add new pages to your site, then you should remember one thing that you cannot compromise the user-friendliness of your site. No matter how attractive your site is, your visitors will turn away if they find it difficult to navigate on your site. You need to ask yourself, do the links matter, or are they worth adding?
8. Reconsider about that slider-
A slider that you added recently, which is a slideshow, ideally requires you to put your thoughts, time, and effort into messaging, which is new for your visitors as it is never seen. You can think of replacing that slider with a video as consumers are most likely to engage more in short video content.
9. Update the attorney bios-
Some potential clients want to learn more about you before they visit you. When they check your details on the website, then they know what to expect from you. Additionally, web design for law firms also play a crucial role, so don’t ignore that. You can update your attorney’s bios so the clients can connect with your attorneys. Thus you can make a good impression here.
10. Combine images and text-
If you plan to add some messages on your site, then you should also make sure that your images are related to them. You should avoid using clichés, and it would be best if you stayed consistent with the style.
Thus these steps can help you in representing your site. A perfect website is powerful enough to improve your brand and enhance communications.
Sophia, a Google certified online marketer, and blogger at Conroy Creative Counsel – law firm website development company in the USA.