As the current dynamics have been changed, virtual events are on a rapid rise. Digital marketers and event planners are tapping on this powerful tool to keep the business running. Virtual events have proved itself as the most effective tool in the digital arsenal. It has prevented many businesses from dipping during the time of the global crisis.
Nowadays, virtual event software is on a rapid rise as more and more marketers and planners are inclining towards the same. The internet is full of 3d virtual events platforms that offer interactive and engaging virtual event solutions. Picking out the one solely depends upon your business requirements.
Virtual Events v/s Physical Events
Right from virtual conferences to virtual trade shows, virtual exhibitions, job & career fairs, etc. the platform serves all. A 3d virtual event platform enables you to set up virtual booths to deliver immersive event experiences to attendees.
With the change in times, organizations are now moving their physical conferences, meetings, trade shows, etc. online on virtual event platforms. Businesses are adopting the new digital trend of organizing virtual booths and organizing online sessions to connect with the audience globally.
The change in the event format resulted in the constant debate around the corner. Whether a virtual event can replicate the physical event? Will it hold the essence of face to face interactions and relationships? Will virtual events entail everything a physical event contains? Well, in this article we have wrapped the difference between virtual events and physical events. To have a detailed insight into the comparison between two event format, read on:
Difference between Virtual Events v/s Physical Events:
1. Increased reach
Well, face to face interactions holds its own worth and significance agreed. But it’s of no use if you do not reach the right audience. The value of the event is derived when it reaches the right set of audience. Physical events consist of many constraints such as geographical barriers, space limitations, budget constraints, and so on. Whereas virtual events can reach a diverse set of audiences globally at a single click. Virtual events hosted on an interactive virtual event platform or virtual event software reaches audiences worldwide. It overcomes all the roadblocks involved with physical events. People living in any corner of the world can attend the virtual event from their device from any browser. However, virtual events reach a wider spectrum of audiences globally bringing them together under a virtual roof.
Physical events involve heavy expenses for all the parties involved. Right from renting a venue or space, booking accommodation, making arrangements for food & drinks, a large amount of money is invested. Whereas the attendees have to book a travel ticket to attend an event. If they live at a distance, it results in spending hefty amounts on traveling and other expenses.
When you plan to host a virtual exhibition, virtual trade show, or any other event, the amount gets reduced significantly. As virtual events do not involve any costs for traveling, accommodation, venue renting, the planners as well as attendees save a lot of money. We can simply say hosting virtual events is a cost-effective measure when compared to in-person events.
Physical events come with certain restrictions. It often results in limiting the number of attendees due to limited space capacity at the venue. Yes of course you can increase the space, but that requires increasing your budget as well. With virtual events, you do not need to worry about the number of attendees. You can reach as many people as possible on the same budget. All you have to do is select a 3d virtual event platform to host your event that offers no audience capping feature. Virtual events are far more scalable than physical events as it helps in expanding your reach as well as increasing brand awareness.
With physical conferences, once it’s done it is done no more going back. But with virtual conferences hosted on a virtual conference platform, it can be assessed by attendees later. Due to certain time zone constraints, certainly interested participants miss out on attending a virtual conference. The virtual event software enables them to have notable highlights of the conference. However, virtual events are much more flexible than traditional physical events.
5. Networking options
Face to face interaction boost relationships, but visitors at the physical event feel hesitant while communicating with a physical representative. On the other hand, they can easily communicate with a virtual representative from their smartphone.
Virtual events offer virtual booths that allow attendees to engage and interact without any hesitation. Apart from it, various engaging features offered by virtual event platforms such as live polls, chats, surveys boost better engagements.
6. Content remains evergreen
With physical events, you spend hours generating and preparing valuable content whether for branding or marketing. Once the event gets over, the time you invested preparing the content goes to trash.
With virtual events, the content remains evergreen and can be used later for future events and communications. Simply we can say, the content once prepared for virtual events stays evergreen.
7. Valuable Data Collection
The data collected during physical events is at the time of the registration. Gathering further data is a big-time hassle with physical events. Whereas with virtual events every move of the attendee is tracked right from registration till the event ends. As attendees are in a controlled environment what they shared, downloaded, liked, to whom they interacted each and every move is trackable. The data collected during virtual events helps in analyzing the behavior of attendees & measuring the overall success of the event.
8. Long term ROI
Measuring the rate of interest for the long term is quite difficult. Both the event formats leave a lasting impression on the mind of attendees. The only difference is, virtual events generate more qualified leads as it reaches a wider segment of the audience. The valuable data collected during the online event results in generating better revenue.
This is a no hidden fact, that physical events result in destructing the environment even more. A recent study reports that tons of waste are exposed every time after a physical event. The number of attendees gathered together results in generating carbon emissions at a large percentage thus affecting the environment negatively.
When it comes to virtual events, it is an eco-friendly alternative to hosting events and networking with people globally. It results in a reduction of carbon footprint and disposal of waste which is the most common cause of environmental pollution.
Honestly speaking, physical events and virtual events both hold their significance. But with the changing time adapting virtual event methods is the key. Select the event format that best suits your business needs. If you can move your events online, why not. Open yourself to virtual events and explore the endless possibilities to make your event notch high!