How to Keep A Website from Going Down

Diagnosing and Preventing Web Downtime

Website downtime is not only frustrating but also costly. Downtime is every web owner’s worst nightmare. But you can always take preventive action to keep your e-commerce site from completely crashing. However, if your site does go offline, then you can always take the steps detailed below.

Don’t lose your poise as almost every site owner goes through this panic-inducing incident. But prevention is always better than losing profits or revenue because your site is malfunctioning.  

Detailed below is why sites go down and what you can do when sites do go down. 

Why Websites Go Down 

If only there is a single cause behind why sites go offline, then the world will be a better place. But there isn’t. In fact, there is a plethora of reason why there are sites that go offline. Even giants such as Facebook, Twitter and Amazon have faced this seemingly relentless issue from time to time.

The following are common reasons why your website might go down:

  1. Server Maintenance

During server maintenance, some sites are deliberately taken offline, so don’t panic. Web hosts need to update their servers. Maintenance is usually conducted during non-peak hours, but due to location and time difference, this might not likely be the case for your location. 

  1. Overloaded Server

The hosting package for your site should be equipped in handling large volumes of traffic. Thus, when traffic surges occur on your site, and your hosting package isn’t capable of handling the large volume, then expect there be an issue.

  1. Site Coding Mistake

There are instances when technical errors occur and can break your site, thus taking it offline. If your e-commerce site and web design are running on WordPress, then a single missing line can easily break your site.

  1. Site Attack

Distributed Denial of Service (DDoS) attacks, unfortunately, happen when an attacker drivers an immensely significant traffic to your site with the goal of bringing it down. Proper security protocols should be put in place especially on your site’s backend.  

  1. Free Hosting

In instances that your site isn’t the problem why there is downtime, then you host might be. Your host might not be able to handle current massive traffic levels or that they are simply low-quality hosts. This usually happens with free hosting services.

How To Keep A Site From Going Down

Despite the panic-inducing site downtime, keeping it online is still within your control. Listed below are proactive measures that you can take so that your site remains online in times you need it most.

  1. Choose a Solid Host

Since low-quality hosts can’t handle a large volume of traffic, make sure a reliable host runs your site and select a package that can deal with a significantly steady stream of large traffic volumes. The host is the major player in keeping your site online. 

  1. Consider a CDN

Content delivery network (CDN) helps in improving your website in various arenas such that CDNs can act as buffers during peak traffic times and CDNs can also deter DDoS attacks. Much similar to CloudFlare, to get started, CDNs are free.

  1. Keep Your Site Up to Date

Always update your plug-ins and any themes. You leave your site susceptible to any attack if it it’s outdated. 

  1. Consider a Monitoring Service

Monitoring services notify web owners whenever sites go offline. Also, monitoring services assist in diagnosing whether or not your site is down or you can check it ones a day on your smartphone.

  1. Always Keep Your Domain and Host Up to Date

Much similar to plugins and themes, web domains and hosts have to be regularly updated as well to avoid any potential risk of any attack. 

What To Do If Your Site Is Offline

The following are processes that you can run through in the instance that your site does crash:

  1. Confirm if Your Site Offline

Before panicking, confirm first if your website is down by using different browsers, both mobile and desktop. Also, you can ask a friend to pull up your site and whether or not they can see the same error.

  1. Determine the Cause

If your site did crash, then determine the cause. Is the cause a site error or is it down due to massive traffic surge? Could it be a hosting error? 

  1. Reach Out to Support

Contact your web host and inquire if they diagnose the problem. That is why getting a reliable host is essential because only a stable host will be right away working to fix any issue.

  1. Notify Users

Make sure to notify your customers via email or social media posting. Never leave them in the dark.

Hopefully, the above-listed tips will help you avoid any untoward web crashing or even minimise costs when downtime does occur. Overall, always choose a solid web design London host equipped in handling heavy site traffic and will make sure issues are fixed whenever they occur.


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