mobile app development

The industry of mobile app development has been expanding rapidly and is vastly experiencing the uses of immersive technologies like AR and VR. Both AR and VR are in the phase of growth and hence there are some obstacles with respect to technology development for creating contents and with devices which will experience VR & AR benefits. Undoubtedly AR and VR will influence different industries in the coming years but still, some companies are uncertain about how to reap benefits using these.

If you want to reach out to your targeted customers using immersive techniques, consult an established VR app development company.

Now let us discuss what is the actual meaning of AR and VR

Virtual Reality:

VR is a platform where technologies are delivered through wearable devices such as earphones, headsets, bands etc and the engagement takes place via a screen placed in front of the user’s eyes. The VR devices are actually powered by mobile phones, computers or gaming consoles. The users can experience immersive audio and video with the help of sensors, specialised software and 3D hearing aids. All these facilitate the users to interact with the virtual environment in an intuitive manner. The advantages of VR technology have been adopted by many business enterprises for attracting and retaining customers across the globe.

Augmented Reality:

Mobile apps built by an AR app development company layer data and digital information on top of users’ view of the actual world. Using AR apps text notifications or Internet-based information are delivered using wearable devices or through sensors. Compared to VR, AR is a bit expensive and complex. Also, the availability of AR devices is less than VR.

There are implementation issues for both AR and VR and depth of expertise in the market.

In order to survive the tough competition, companies are looking towards creating immersive mobile apps using both AR and VR technologies. It has been seen that the computing platforms have evolved with time starting from the computers to the smartphones of today. VR and AR act as a change of interface for creating a deep impact on the overall business process.


VR will be leading the market before AR: It is expected that VR apps will be used and supported in iPhone devices prior to AR. The consumer hardware of VR is already available in the market whereas AR headsets are still undergoing development and are quite far from being appreciated and accepted by consumers. Also, the developer community of VR is also quite strong as compared to AR. Last but not least, VR technology is in the optimisation phase whereas AR hardware is still evolving.

VR is becoming our new social platform: Tools for communication have always been appreciated by users. VR is no exception in this regard. Experts are of the opinion that VR will emerge as an advanced platform for entertainment and social purpose and will help in meeting people, develop a relationship, share hobbies and interests using tools like High Fidelity, VRChat etc. Using VR you can engage more easily in various leisure activities such as watching TV, chatting with friends and shopping.

AR will act as our personal assistant: AR apps are supposedly becoming visual equivalents to voice assistants such as Alexa, Google Home etc. In this way , AR apps will make our lives convenient and smooth by processing vital information. Also, it will enable us to do multi-tasking within a short time span.

Privacy policy respected by VR: Most users are concerned about their security or confidentiality of their personal data and information. The aspect of behavioral targeting helps advertisers to rely on understanding the nature of the scene to target against contextual data. In this way using virtual technology the advertisers will be able to establish consumer profiles with appropriate contents showing ads without hampering the privacy.

Convergence of AR and VR: Experts are of the opinion that convergence of both AR and VR may take significant time to offer unique immersiveness as desired by the targeted users. AR requires machine learning to understand the system along with VR tracking technology. As both AR and VR deals with different perspectives, companies need to identify the business nature and scope before availing Mixed Reality services.

Conclusion: By combining AR and VR you can make the activities of enterprises streamlined. The resources can do multi-tasking with proper information if AR and VR technologies are incorporated in accordance with the business activities. If you are really interested in attracting and retaining customers by making them loyal, consulting with an AR app development company can be a wise decision. Similarly ,for creating VR apps you have to approach a VR app development company who can help you make your customers satisfied with personalised offerings.


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