Being a small business owner, you’re always in search of new ways to get your company’s brand in front of potential customers. If you aren’t using social media yet, it’s time to start using it as social media for business is a great way to engage with current customers and attract new ones.
When small businesses start using social media marketing strategies, they actually have an advantage over big companies. What’s the reason behind this? It’s because social media has a strong ability to improve engagement. If a business isn’t focusing on its customer engagement, there are chances that it won’t get success in social media marketing. In the market, there is a lot of best social media promotion packages available.
Let’s check the importance of social media marketing for your business:
- You get targeted traffic with social media posts.
- With social media, your site’s SEO gets boosted.
- Social media also helps in increasing your reach via the experts.
- You can understand your audience via social media marketing.
- When your social media presence is active, it helps to build relationships with your audience.
- Targeting and retargeting is possible via social media ads.
- Social media helps to keep your customers happy by solving their queries instantly.
- Also, your brand’s loyalty gets built via a strong social media presence.
- You get more sales via social media marketing.
- You get established as an authority in your industry.
So, after checking the importance of social media marketing for your small business, it’s time to search for the best social media marketing agency. But don’t worry as here’s a review of the best social media marketing agency of India.
Rankraft – The Best Social Media Marketing Agency
Rankraft is one of the best digital marketing agencies of India that helps businesses to create their online presence via digital marketing. They offer all types of digital marketing services such as SEO, content writing, social media marketing, paid ad campaign, link building, graphic designing, web analytics and URL shortener. You can easily outsource digital marketing services with them.
Rankraft mostly works on the 4 leaders of social media marketing – Facebook, Twitter, LinkedIn and Instagram.
They offer two types of social media marketing services – Social Media Optimization and Social Media Promotion.
Social Media Optimization
Social media optimization includes creating banners, relevant posts and messages that support your products. You don’t need to worry about the posts created as their designers offer unique ideas and images for each new post. The content material – blogs, articles, posts, etc. will be their responsibility.
Social Media Promotion
In case, you want to design your own posts and write your own descriptions then they allow you to just opt for their social media promotion service. They will publish your post to the relevant audience which will help in generating sales for your business. Brand promotion is basically done via social media promotion. The purpose of social media promotion is basically to drive traffic to your website for increasing your business profit.
Steps Followed by Rankraft for Social Media Marketing
Discussion About Project: Rankraft’s team starts with a discussion about your project. They discuss the project with you along with the scope of improvement and redesign. If you want to build your website from scratch then they will also discuss it with you. By discussing, they will try to find your idea of working in order to decide your way of doing it. This will keep both of you on the same track.
Research: Any social media campaign starts with complete research about it. The team studies your niche and then collects the essentials for it. They concentrate on finding the latest and relevant updates about the niche for keeping your project up to date while its launch. They also review your company’s goals, vision and mission for finding out the internal as well as external content.
Content Creation: After collection a good amount of material from their research, they start creating content. Once the plan gets ready, the team works on it as per the discussion. Their content creation includes writing phrases, creating posts and descriptions and creating infographics, if required.
Approval: All the work such as the content and posts are shared with you so that you get an idea about its appearance on the digital platform. When they get your approval, they will proceed with their next step.
Content Sharing: The content will then be shared on different social media platforms among the relevant and interested audience.
Analyze the Result: When your campaign is launched and the first 2-3 posts are made life, the team analyzes its working after some days. While doing the analyses, the team will find the interested, impressions, the click-through rate, etc. Then the next post will be made to attract more people.
From this article, you might have got an idea about how important is social media marketing for your small business. So, why wait for something to happen? Sign up for Rankraft’s social media marketing services and start promoting your small business.