Instagram is the fastest growing social media network in the world at present. It has more than 1 billion active monthly users, and half of the billion people are using Instagram every day. Instagram is the second most used social media network after Facebook.
More than 25 million brands using Instagram for their business, and 90% of people on Instagram follow one business account. Additionally, every user spends 53 minutes every day on Instagram. 83% of people are using Instagram to find new brands and services.
Instagram offers a great way for businesses and marketers to promote their brands to the audience. It helps you to increase your brand awareness and introduce new services. 80% of people on Instagram purchase what they discover on the platform.
Engagement on Instagram has become the holy grail for markets and social media influencers. The more your platform grows, the more users like to follow, share and tag other users. Oberlo’s research says engagement rate measured by likes, comments, and shares is 4.21% increased on Instagram. That engagement rate is 10 times greater than Facebook and 84 times larger than Twitter.
How to define engagement on Instagram
Before going to know how to get more engagement, you should know what engagement is. Engagement is a degree of your followers’ involvement in your content. Involvement means they like, comment, and share your content.
The level of user interest and interaction with your post will help you to get more engagement. You can use an Instagram engagement checker to see how your audience is doing well. Here are some tips that measure engagement on Instagram.
Likes are one of the simplest ways to increase your engagement on Instagram. A post with attractive and informative content will automatically let the user to double-tap for your post to give alike. Make content according to your user interest. It will help you to get more likes for your posts.
Having more followers on your Instagram account is also not important to determine your engagement. Having the right followers for our account only increases your engagement. Many successful micro-influencers on Instagram have fewer followers, but they know who their audience is and their interests.
Comments are the most important part of getting engagement on Instagram. Comments help users to interact with you directly, and it will improve your engagement. If users spend time and are writing comments, they are highly engaged with your brands and content. Create effective posts and make your followers comment on your post to get more engagement.
Shares are also one of the important parts to get engagement. If your followers like your post, they love to share it with their friends on Instagram and other social media networks. Each share of your post gets a mini organic advertisement for your post, and it will highly increase your engagement rate.
Here are the top 10 tips to boost your engagement on Instagram.
1. Share Great Content
If you want to get more followers to your Instagram account, you should create high-quality content to get engagement. Before creating content for your brand, the more important thing is to plan your content. Take some time to create authentic and quality content because the more your content looks great, the more engagement you get for your posts.
Create attractive videos than photos because videos get 38% more engagement than images. Create fun content, and every person loves to see funny videos, so your videos have a great chance to go viral on the platform. You can use editing tools to make your post attractive to your followers.
2. Post Regularly
One of the effective ways to build your followers on Instagram is to post consistently. It shows your audience that you are loyal and committed to your brand and also to them. According to the stats sharing 2 posts, every day will make your feeds fresh, and you have the opportunity to reach many new audiences.
Before posting content, you should know the best time to post. There are 95 million photos and videos shared on Instagram to keep your account visible to more people, and you should post regularly. An account that shares more posts get a large number of engagement rates.
3. Create IGTV Videos
Instagram TV is a new feature that allows users to create long-form videos for up to 10 minutes. If you have a verified account, then you can share up to 1 hour of videos. You can see IGTV videos on an Instagram app or standalone another IGTV app.
Are you wondering how to get more likes for your IGTV videos?. You can use these tips to get more likes and increase your engagement.
- Create quality content
- Share entertaining videos
- Create a playlist
- Share your IGTV videos
- Interact with your audience
It will create an interest to watch your videos again and again so you can easily gain engagement for your Instagram videos.
4. Embrace Instagram stories
Instagram stories have become the most effective feature on the platform. Stories allow users to share multiple photos and videos in the same post, which disappears after 24 hours. According to the research, business and markets are mostly using Instagram stories than personal accounts. Additionally, most-viewed stories on Instagram are posted by brands and marketers.
Instagram allows users to tag other accounts in their stories; it is a great way to connect with your audience. Use Instagram story highlights to post your best stories that live permanently in your account and get more engagement for your post. Story highlights are the best way to promote your brand and services. Also, you can add links to your external sites to drive traffic and generate sales.
5. Start Creating Instagram reels.
Instagram has recently released a new feature named reels. It allows people to create videos for up to 15 seconds and add filters and music to their content. If you want to grow your business and get more engagement, you should use reels in your Instagram marketing strategy.
If you have a public Instagram account, you have excellent opportunities to get a present on the explore page. Getting your reels videos on the explore page will increase your brand reach, and it will help you get more engagement with your reels videos.
6. Use Stickers, Filters, and Emojis to your Post
Using stickers in your Instagram stories is the essential way to boost your followers to interact with you. It will help you to build a loyal Instagram following and helps users to connect with your brands. Use question stickers and encourage users to ask questions about your brands. Create polls stickers and tell your followers to vote if they like your content.
Also, you can use AR filters in your post, and it offers plenty of effects. You can add these effects to attract more audiences. Using the right emojis to your post will increase your brand personality. According to the study, 92% of emojis are used on every social media.
7. Pay Attention to Your Hashtags
Hashtags are one of the effective ways to filter and sort your content with millions of accounts. On Twitter, people use just 1 or 2 hashtags in a tweet. Unlike Twitter, Instagram offers users to add up to 30 hashtags in a single post. Using more hashtags in your content looks like hashtags stuffing.
Hashtags are the essential key to improve your engagement on Instagram. You can add hashtags to your profile, stories, and Instagram reels. You can use branded hashtags and location hashtags that particularly increase your engagement on Instagram.
8. Write Better Captions
You can write your captions up to 2,200 characters. In this space, you can share everything about your brands and products. Facebook research says videos with captions are 12% increased video view times. Additionally, 80% of people say captions make them watch the entire video.
One of the simple ways to increase engagement on Instagram is to write lengthy captions. You are allowed to add hashtags in your captions to increase your brand reach and discoverability.
9. Add CTA
One of the simple ways to get success on Instagram is to add a “call to the button” that appeared in the right side corner of a post. It allows the user to click the CTA button. The majority of the click from Instagram will help increase your click-through rate and improve your engagement. Three ways to add CTA on Instagram
- Add a new button to your ads
- Add contact button in your profile
- Add CTA in your bio and post
Many business profiles on Instagram are using CTA to get more traffic to their website and improve their engagement.
10. Track Your Metrics
You should know your best-performing content that drives more sales and engagement for your profile. There are many analytical tools available on Instagram to track your post-performance. The tools help you see your engagement rate, most effective hashtags, and how many your post gets likes and shares.
Through these metrics, you can develop your brand and business and help you create an effective Instagram marketing strategy.
Instagram is the best place for creators, marketers, and brands to enhance their business over a massive audience within a short span of time. You can implement all these ideas to drive more engagement and keep your followers active and attract new audiences to your profile in 2021.
Caterina Taylor is an experienced social media marketer and writer who works at PlanYourGram.com. She loves to work on content creation for social media blogs and has the potential to deliver engaging content on various platforms and networks.