Nowadays anyone can develop a mobile application, and yes, it is valid only if you have the right resources, tools and skill-set to create a mobile app. If you are ready to put time and energy into Mobile Application development, then it is possible to build an exceptional mobile application.
In the article, you will see an overview of the mobile application development process and as a beginner what things to consider while developing an application of your own.
Is Your Application Idea on-demand?
The first thing to consider while developing any mobile application is to see the demand and it’s essential to know if the business has a market for a mobile application. If there is no demand, then a mobile app won’t produce the results as expected.
If people already have a business, then it is a wise decision to develop an application for that business only if it has a market and demand. The mobile app is not a personal asset, it should be useful to the users, and people should actually want your services.
Take a look at Competitors
After researching whether the applications have demand or not, the next step is to do competition analysis. Go to different app stores and enter your business’s services to see how many applications pop up. Do not be discouraged by the number of applications that are already available.
As long as your business and application have something new and unique to offer, then you can always make your application successful. Focus on what your competitors offer and not offer, combine both in your applications to build a unique app.
Next step is to find your target audience. It is essential to find your target audience and interact with them through social media and other platforms to know what they need and what problems they have faced.
Create a mock-up landing page and represent your application ideas and get feedback from the users; this will help to gain a perspective of what they need from your application. Like mentioned earlier if there hundreds of apps that already exist for your services, there is no need to be disappointed instead work on unique features and functions that are exclusive to only your application.
Curate Your Thoughts and Start Building Your Applications
After grasping some basic ideas on application development, the next step is to jot down all the needs and requirements for an application. It is essential to have a clear cut plan about before sharing it to the rest of the team. Make a list of features and basic layout of the application to have a rough figure about the mobile app.
The next step is to build the application; the mobile app development can be done independently if you have the right tools and skill-set. If not, then have a team of developers and designers to help you design the applications for better performance and quality. Either way, make sure to convey all the ideas into an app that will be useful for the target audience.
User Testing can be helpful
While the team works on developing and designers, it is now time to start user testing, and it is the only way to know whether the application is fully satisfying the customer or not. Create images of your applications online and get feedback from your target audience; this may not help to test the functionality of an application but helps in knowing what people think about app’s layout and colour scheme.
The most effective way to do user testing is to create a “minimally viable product” also shortly known as MVP. It is easy to build and launch and get good user feedback for your application.
Product launch and Maintenance
Now, as everything has been done, it is vital to have a good marketing strategy to launch your application. People have to know that your application has been launched in-order for them to download and use. Promote your app in all social media and if possible use paid campaigns to advertise your application. You can even promote your services in the search engine result page and have a direct app download option when people search for your services.
Launching the application does not mean it is the end of the project, even after the launch, the app should be adequately monitored and user reviews and feedbacks should be taken in consideration on future updates and modifications. Bugs and lags should be fixed as quickly as possible to have a smooth user experience. Listen to the users and keep innovating.
Monish Sinthala is a pioneer in the mobile app development industry, and he is the CEO of a prominent iOS and Android app development company in India, Pyramidion Solutions. The company has produced excellent results in the field of mobile app development. With inimitable marketing strategists, skilled developers and innovative designers, the company is becoming well- renowned in the world of mobile application development.