Modern business is all about effective communication with the targeted audience and the potential business prospects. Digital marketers have to come up with strategies and approaches to ensure that the business message is conveyed properly. For that very reason, business owners and entrepreneurs have to spend a huge fraction from their business budget on professional designers and advanced design tools.
In today’s highly modernized business world, a logo is not just a symbol of representation rather it a powerful marketing tool effective in building strong business reputation and robust presence. A well-designed logo is equipped with capabilities to convert first time visitors into loyal customers. From creating brand awareness to establishing customer trust and brand reliability, a logo serve various purposes. Where a perfectly designed logo build a good relationship with the potential consumers, a poor logo design logo harm the business reputation in drastic ways.
The logo design industry is filled with hundreds and thousands of professional logo designers, custom logo services and innovative software package and applications, creating an outstanding is not as easy as it might sound like. So before you start with any logo design project, take a look at our comprehensive list of useful and effective tips and tricks for creating amazing logo masterpiece:
Know the brand and its values:
Before you jump directly to the designing phase, make sure to gain a few valuable insights regarding your client’s brand. A logo is designed to target a particular group of audience and niche market, so make sure to have a clear understanding about the brand’s products, it objectives and targeted audience and market. Search for the brand’s values and purpose to get a better idea about what the brand is all about. Know the personality and pick the right design elements and layout while keeping all that in mind.
Reflect the values of brand:
Make sure that your logo is the true reflection of brand’s values and culture. The color scheme and different design elements should go well with the nature of your business and the niche market and industry. When your logo aligns well with your brand only then it will be able to create a robust brand identity. Ensure that your logo design resonates well with your business attributes and the targeted business prospects.
Marketing is all about impression-making:
A great logo is not just visually appealing rather it helps in creating lasting impressions on customer’s mind. Memorability and visual appeal are few of the many attributes of a great logo. The chief function of a well-designed logo is to entice the viewers and audience while keeping them engaged with your brand. To create great first impressions, make true that your logo standouts in the crowded business world. Use innovative approaches and creative ideas to outperform your potential competitors in marketing and brand recognition.
Thoughtful color selection:
Undeniably, colors play a significantly crucial role in designing a great logo. Where different colors evoke different emotions and responses, it also help in defining and conveyance of your brand’s message. Behind each color there is a well-defined science and psychology which is used by numerous designers to grab the attention. Where vibrant and bright colors contribute a lot in capturing the attention of the targeted audience and potential customers, using a single color helps in giving a professional and sophisticated look to the logo design.
Careful font selection:
Just as colors add to the excellence of logo design, font style and typeface speak volumes about your brand’s personality and character. Make sure that the chosen typeface and font style goes well with the brand’s personality. A poor font and typeface selection not only effects the brand’s reputation rather it also fails in effective brand’s message communication. Avoid using the trending logos. Wit availability of such high-quality font style and typeface, getting one for your design project is no longer a daunting task.
Keeping it simple:
A simple logo is a memorable logo. The chief reason as to why many business organizations and companies go for simple logo designs is that it conveys the business message quite effectively. A simple logo is easy to remember and comprehend. Design simplicity contributes a lot in building brand recognition and awareness. From innovative tech-giant like Apple to a global beverage industry like Coca Cola, a simple logo design not only removes design complexities rather it also saves time and efforts required to make highly-intricate logo design.
Scalability is the logo design’s holy grail:
Another important aspect and must-have attribute of a great logo design is that it can easily be scale to any size and scale. Whether you have to use it on a billboard or letterhead, a great logo looks good on all sorts and types of marketing platforms and mediums.
Make sure to understand the design requirements and brand’s values going for the designing approaches. A great logo is simple and unique coupled with creativity and aestheticism. Build a brand personality with proper selection and use of font style, typeface and color schemes.
Zeeshan Hussain Bhatti is a Digital strategist & Tech Geek, He’s always exploring new skills with different platforms in writing and marketing industry.