What benefits do Augmented and Virtual Reality have in business?

Not so long ago, a time existed when the prospect and promise of immersive experiences in augmented reality through practical applications not only were not pleasing but often felt as failed projects. At that time, the equipment was slow, bulky, looked bad and was only in use of a very few.

Now times have changed and things are changing too. Smartphones have brought in virtual and augmented reality (AR & VR Respectively) headsets which have now changed the game. These two have also helped generated numerous app ideas for their respective usage across a wide array of industries.

The rapid adoption of relatively powerful mobile devices coupled with AR and VR devices have restarted the promise of virtual worlds now accessible and within the reach of everyone.

Popular apps like Pokemon GO! As well as Google Lens have helped bring augmented reality to a lot of people. Also, Facebook’s acquisition of Oculus, a VR Startup, has brought in more ripples and hints at integrating VR into the world’s largest social network.

Regardless of whatever application is in use, it is clear that all types of businesses and of every scale are looking to implement augmented and virtual reality in pushing their business models into the next generation.

How is augmented reality used in business? An app development company based in Winnipeg would like to help us have a look at some ways innovators in the industry are making strides.

Using virtual reality for retail shopping

It is not secret how retail sales in the United States have seen a decline (though in some places they are stable). Numerous consumer reports are citing presence of ascendant online marketplaces, lack of competitive prices and pushy sales people as some of the main reasons shoppers have been averting physical shopping places.

It is no surprise then that retailers love to revitalize their retail locations through engaging experiences in AR and VR. One of the most prime examples is coming from VR Startup named Nomadic. The company managed to secure a funding of USD$ 9 million in developing deployable hardware that will allow retail customers in exploration of physical location providing VR backpacks.

It can be anything ranging from a virtual showroom for shoes, apparel, automotive products to entertainment apps like zombie shooters and haunted houses etc. The key factor behind Nomadic’s tech is that users can use physical objects to interact with virtual objects in the real world.

The funding the firm received is sort of a vote of confidence from tech and angel investors that this can help shape the future of retail experience for retail giants.

Retail is not the only industry in discovering integration of virtual reality in business. The media & entertainment industries have picked up its integration faster than tourism and other segments driven by experience. Each of them is following suit.

Augmented Reality and Online Shopping – The Warby Parker App

The Warby Parker app is no less. Anyone can think about the concept of wardrobe related augmented reality use cases getting a vast improvement. This app helps people try on glasses from their product line easily in virtual terms and can also see how good the glasses look good on them. 

The same goes for apparel and clothing. Those who are running a clothing line or work for firms like GAP, Levi’s Nike, Zara or another renowned brand can apply Augmented Reality (AR) to help engage potential customers.

The difficulty of doing something with virtual products is that 3 dimensional images for each product needs to be made. Each item of anything (footwear, clothing, hats, glasses etc.) needs to have a virtual representation and rendering in real time.

Considering clothing having folds, creases, hoods or other styling factors making it unique, it can become quite challenging. With glasses, people have the frame, lens and the need to adapt to different kinds of faces, facial structures and looks.

The app also should identify numerous anchor points, such as bridge and shape of the nose, eyebrows, the shape and size of the user’s face and the user’s ears. When those points are generated, AR images can appear on the top of the user’s face accurately.

These are just one of the many benefits augmented reality has in business. This allows users to gain a much more interactive experience.


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